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Sunday, January 24, 2016 fake article on neurocell cogniq synagen intellux scam

I was just googling "neurocell" to see how many others had picked up on this scam and I came across the following "article" on

I had never heard of before, but apparently it's a website that permits just about anybody to post something masquerading as a news article.  That doesn't mean that it's all bad -- apparently there is a lot of news available there (and a few accusations of plagiarism).  And I'm sure that legally they are not required to check their content for accuracy or anything else.

I'll copy the article here, since it might go away again, like every other piece of this neurocell scam.  But first, I'll mention that it appears to me to be another fake ad -- another supposedly unbiased review of neurocell, which is uniformly positive and also gives you an easy way to order the product.

Again, the reason I know Neurocell is fake is that it is being sold using false and highly deceptive celebrity endorsements, including from Stephen Hawking, Anderson Cooper, Bill Gates, and Denzel Washington to name a few.  See

I suppose it's possible that Kelly Everson (the author of the puff-piece below) is not aware that Neurocell is a scam, and that she actually believes what she's written below.

One useful thing is that she lists the ingredients of Neurocell:

Phosphatidylcholine -- supposedly stimulates multiplication of cells of the brain. If there were really such a thing, I think science would know about it.  Wikipedia notes that it hasn't been proven to do much, although they cannot rule out that it helps with dementia.
Caffeine -- well, duh.  You will certainly feel something if you're taking caffeine pills.
GABA -- supposedly widely known for improving alertness and suppressing stress.  But according to Wikipedia, GABA is a neurotransmitter.  You can take drugs to modulate it -- which might even have some noticable and beneficial effects, but there's no indication that it can be administered directly.  Googling a little bit shows that studies might have been done with administering synthetic GABA, but she claims that the GABA in neurocell is natural.  I'd need to study further.
L-Theanine -- supposedly suppresses stress as well.  Wikipedia notes that this can release
GABA, which might well make it  redundant with the GABA ingredient.  Wikipedia also says that "The European Food Safety Authority EFSA advised negatively on health claims related to L-theanine and cognitive function, alleviation of psychological stress, maintenance of normal sleep, and reduction of menstrual discomfort. Therefore, health claims for L-Theanine are prohibited in the European Union. 
 L-Tyrosine -- she says it increases concentration and alertness and boosts memory.  I can see some evidence that it relieves stress.. It is also widely known for its ability to boost memory.
Bacopa Mainieri -- she says it boosts memory.  Bacopa does appear to be a known, traditional, naturalistic treatment for some things, but it's far from clear that it is known to boost memory.
Anyway, without further ado, here is the "article."  Judge for yourself whether it is real or just part of the scam.

I will note that for someone with an MA in English Literature, Ms. Everson is a bit weak on English.  Like the Neurocell/Synagen etc fake CNN report, her article looks like it might have been written by someone for whom English -- esp. American English -- is not a first language.

For example:  

"It’s important to note that Neurocell should be used by individuals aged above 30 years towards 70 years."

"The product has an official website where enquiries and orders can be made easily."

"It is surprising that Neurocell review, despite its effectiveness, it is sold at a low price of $57.95 only."

"It is even much cheaper when bought in higher quantities."

"Clinical tests show that this product contains ingredients which are natural and hence is safe."

"Only those above 30 years are advised to take after consulting a doctor or an expert."

Hide Bio
Kelly Everson is an American author and MA in English literature. She is a health article writer who has written numerous articles/online journals on sleep disorders, stretch marks and joint pain problems. She is contributing toConsumerHealthDigest.comfrom 2011.
·         brain fitness
Neurocell Review: Quality Brain Booster or Another Scam?
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December 7, 20156:46 AM MST
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As we age our brain loses its power. This leads to various problems such as memory loss, forgetting to tackle obvious tasks, stress, anxiety and poor concentration and thinking skills. But the question is, how do we solve this? Many patients are advised to change their lifestyles and diet, which is too difficult to maintain. The answer is very simple, that is, Neurocell, a dietary supplement. Neurocell is a supplement that has been used for a long time as a brain booster.

It’s important to note that Neurocell should be used by individuals aged above 30 years towards 70 years. From research, Neurocell contains natural ingredients that work effectively in improving brain health and do not cause adverse side effects. Neurocell has miraculously reversed the memory problems of the consumers. The product has an official website where enquiries and orders can be made easily. It is surprising that Neurocell review, despite its effectiveness, it is sold at a low price of $57.95 only. It is even much cheaper when bought in higher quantities.

Clinical tests show that this product contains ingredients which are natural and hence is safe. These ingredients are very effective in controlling memory problems by boosting mental alertness, energy levels and memory recall. It reduces stress, anxiety and of course Amnesia. Hence, it has been of great benefit to learning process. The only drawback that most consumers complain about is the fact that Neurocell can only be purchased through the official website leading to extra shipping costs.

Phosphatidylcholine together with other natural active ingredients stimulates growth of new brain cells. Thus, it is of great importance to the aged individuals whose brains cells fail to replenish as a result of aging and other factors. The active ingredients such as Phosphatidylcholine, Caffeine, L-Tyrosine, L-Theanine, GABA, Huperzine A among others elevate cognitive energy and mental clarity.

The main ingredients in Neurocell are natural and are as follows;
Phosphatidylcholine which is the main ingredient stimulates multiplication of cells of the brain. Hence, focus and memory skills are improved. Phosphatidylcholine is natural and thus very safe.

Caffeine is an ingredient known by almost everyone as it is found in most popular dietary supplements and beverages worldwide. Caffeine elevates metabolic rates hence helps to suppress stress, anxiety and amnesia. It has no adverse side effects. GABA is widely known for improving alertness and suppressing stress. It is a natural ingredient. It does not cause side effects. L-Theanine also suppresses stress. It is a natural ingredient and therefore does not cause adverse side effects. L-Tyrosine increase concentration and alertness. It is also widely known for its ability to boost memory. Bacopa Mainieri boosts memory. It causes its effect within a short period of time. It is also natural and pure hence does not cause adverse side effects. Huperine A and Vinpocetin boost memory.

Why Should We Use this product?

Apart from its effectiveness, Neurocell has so many benefits to the consumer such as;

·         Clinical tests have proved that the product is 100% safe.
·         It boosts memory.
·         Neurocell is easy to use.
·         Creates a happy mood.
·         Makes learning of new concepts easier and faster.
·         Customer reviews, orders and purchases can be made through the official website.

·         It has no associated adverse side effects.

Dosage Instructions 
The user should take 1 capsule per day with water. Patients should not take more than 1 capsule a day to avoid serious complication that may be a result of the overdose. Neurocell should not be taken by individuals below 30 years. Only those above 30 years are advised to take after consulting a doctor or an expert. Pregnant women are also advised to consult experts or doctors before consumption of this dietary supplement.

There are no serious side effects associated with this supplement. This is because the main ingredients are natural and pure. But some ingredients in the supplement might cause slight side effects such as nausea, nervousness, dizziness, fatigue, headache and migraine and joint pain info. There is no reported case of interaction of Neurocell with other medications although it is advisable to consult a doctor or an expert before use when you are on other medications.

Final Verdict
Neurocell is a product designed to solve memory problems within a short span of time. It reduces memory loss, stress and anxiety. Neurocell boosts cognitive ability. There are no adverse side effects experienced by the users of this product. In fact, many people have benefited from its effectiveness and highly recommend it. It has a 60-day money back guarantee.

Even though it is not found in local shops, Neurocell is cheap and readily available through the official website. Consumers can seek guidance through the product’s official website before making an order. Neurocell is therefore highly recommended for use as a brain booster.

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Me again -- I've looked up Kelly Everson and it appears that she has written a lot of articles about nutritional supplements and other kinds of quasi-medical topics.  Her bio consistently says that she has an MA in English literature, but doesn't tell us where it is from.  I haven't looked closely at her other work.  For all I know she is a respected health writer, but if that's the case, then I don't think this article was written by her.

I've also looked up Chicago Health Examiner and that does not appear to be a thing.  A number of people -- including Kelly Everson or someone masquerading as her -- use it in their byline in articles (probably also placed ads), just like Kelly Everson.  But you can't actually find any real references to it.

I then tried linking her to some of the other scam products that have been using the Stephen Hawking Anderson Cooper ad.  It turns out she's written similar pro-supplement articles about all of them, all on

Cogniq is here:

Intellux is here:

These articles are about as poorly written as the neurocell one, again suggesting that they are written by someone for home American English is not a native language.  e.g. here are two examples from the Cogniq article, which are grammatically poor, and also contradictory:

"It works to both men and women ages 40 to 65."

"CogniQ are only for those who are 18 years and order."

Synagen is here, although the writer is Gina Ricci, Philadelphia wellness examiner:

Oh, and here's a link between Kelly Everson and Alpha ZXT:  (even though it's not in the title, there is a plug for Alpha ZXT in there.  She also mentions something called Cognimaxx, which doesn't seem to have the CNN ad, but which seems just as fake as all the others).

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